Once you're able to analyze your customer behavior you should be able to predict when one-time customers are likely to place their second orders. This step, placing their second order, is a key behavior for their customer development and for your store. Especially when it comes to repeat customer purchases...
Not to mince words, if you want to grow your store with repeat customers you have to stop promoting products that suck at creating repeat customers. Some of your best-selling products might attract new customers but if they suck at retaining those customers, stop promoting them. It's like saying "I...
With the weather finally warmed up, I potted up my tomato plants to give them more room. I started with 110 seedling cells with 400-500 seeds in total. Then I had to thin those down to the best plant per cell. Finally I moved them to larger pots for greenhouse,...
One core thing I learned while consulting was diagnose and prescribe. This basic two-step process was required whenever working with a client. Diagnose would look at what was going on and try to identify the root cause of the problem. Prescribe would then try to fix that problem. Oftentimes clients...
One of the biggest influences on your customer behavior is what initial channel they were exposed to and what messages they received in that channel. Customers coming in from a "50% closeout" ad seen in Google will behave vastly different than customers who read a business profile on you in...
When you create or manufacture your own products it can be difficult to get them stand-out. Especially in competitive industries like in Consumer Packaged Goods where there are often dozens if not hundreds of competitors. You wish the product would stand on its own by virtue of how awesome it...
From Seth's Blog: It's okay to treat some customers differently, but first it pays to figure out who you're dealing with and why you want to re-allocate your resources. I'd go as far to say it's impossible to treat all customers the same even if you wanted to. Customers who...
Customer retention programs come in all shapes and sizes. Some focus on your best customers, others focus on your worst, while others only happen at specific times. The goal of all of your customer retention programs should be to upgrade your customers. In some way make customer behavior better in...
Upsetting and losing a loyal customer is going to cause much more damage to your brand than you might think. A one-time customer who gets bad service will eventually chalk it up to a bad experience, just like the 100s of others they had. You still might get hit with...
Many years ago as a teenager I worked at a commercial door shop. A lot of what I did was to pull orders and get the door hardware ready for delivery. Door handles, hinges, thresholds, weatherstrip, etc. Door handles were a particular interest to me. Every door had at least...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.