Shopify and ecommerce stores in general have a ton of terms and jargon that can be confusing to bother newcomers and industry veterans. It also doesn't help when one term means multiple things in different contexts or a common term is redefined to mean something else.
In here I've tried to collect some of the terms I've come across as a way to help standardize their meaning.
Enjoy!
- Average Customer Purchase Latency
- Average Order Value
- Average Orders per Month
- Cohort Analysis
- Customer
- Customer Purchase Latency
- Customer Segment
- Customer Segmenting
- Marketing Automation
- One-time Customer
- Repeat Customer
- Repeat Purchase Rate
- Repeat Sales Percentage
- Repeat Sales Rate
- Returning Customer
- Returning Customer Rate
- RFM