Your (current) customers need to bring you your (new) customers.

Seth Godin wrote about the state of DTC advertising and why it always leads to ruin.

His solution is simple, though not easy:

Your (current) customers need to bring you your (new) customers.

Eric Davis

Is one flavor better at keeping customers?

Compare how your variants perform to find the ones that keep customers buying over and over again.

Learn more

Topics: Customer loyalty Marketing Advertising