When you're looking at the steps a repeat customer takes in your Shopify store, it can be time consuming to calculate and compare the Average Order Value and Repeat Purchase Rate changes.
Repeat Customer Insights now includes metric drop-of detection for Average Order Value and Repeat Purchase Rate
Now Repeat Customer Insights includes automatic drop-off detection for your Average Order Value and Repeat Purchase Rate between orders from repeat customers.
This means if the app detects more than a 20% drop in your Average Order value or Repeat Purchase Rate, it will flag that and give you recommendations on how to improve it.
If you're an existing customer, just login to the app and you should see any of your metrics that have been flagged by the drop-off detector. I'm already calculating it for you so there's nothing for you to do.
If you're not a customer of Repeat Customer Insights yet, install the app and once your store has been imported you too will be able to see any drop-offs in your AOV or RPR (along with a dozen other repeat customer metrics).
If you're not sure if Repeat Customer Insights is valuable enough to you, signup below and I'll teach you more about the repeat customer metrics that are included in the app.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.