With an unstable economic climate like we've had recently, your customers are going to shift into risk-avoidance.
That means they are looking for guarantees and sure-bets.
Most customers would rather buy from businesses they know and have already worked with. Spending the time and energy to evaluate someone new might be too much work for too little reward.
That means you should be communicating with your existing and repeat customers.
Aim for reassuring and consistency of business in your messages.
Over the next few months you might find that a lot of them will stick around and continue buying from you, even if overall sales have been reduced.
And if you're not sure which customers to contact, you can use Repeat Customer Insights to automatically segment them into easy to use groups.
It comes with a 14-day free trial so you can see how it works before paying.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.