While reading about Prime Day, I stumbled across this:
Google has over 71 million search results for "amazon prime day".
2015 was the first Prime Day.
That means in four years Amazon has had Prime Day mentioned on 71 million webpages.
Even 1/100th of that would be a massive SEO boost for most Shopify stores. Even 1/10,000th could take a store from scraping by to "time to hire a bunch of staff".
You probably won't be able to make as wide of a marketing impact as Amazon but with a solid plan you could have your sale highlighted across your industry. That's one way to quickly reach a ton of new customers and build up backlinks that are so important to SEO.
As I wrote yesterday, the big point of Prime Day is the marketing push. Online that results in a lot of links which helps cement your SEO.
There's no reason you can't think of a way to do this on your own.
If you don't yet have a segment for VIP customers, the Customer Grids in Repeat Customer Insights can make that easy. There are 30+ segments created automatically in there so you'd just need to pick a few of them to use and you'd be all set.
Eric Davis
Customer behavior analysis for better Shopify store performance
The Shopify App that increases repeat customer purchases through customer behavior analysis.