Tomorrow's the start of a new month and I wanted to give you a heads-up.
Shopify stores with Repeat Customer Insights will have their monthly customer segment snapshots taken and saved for analysis on the 1st.
This shows up in the Customer Grid, allowing you to look back in time or even compare two different dates. It shows how your customer behavior has shifted and evolved over time. Loyalty, defection, AOV trends, etc.
If you don't have the app installed yet or have an account that doesn't have the Customer Grid history, you still have time today to install or upgrade.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.