Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
When are your customers defecting?
Are your customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.