With May drawing to a close, Repeat Customer Insights will soon be taking its monthly RFM history snapshot.
These snapshots are a way to see the historic changes your customer base goes through. Are more customers becoming loyal? Are acquisition efforts paying off? How bad are defections?
The snapshots integrate into the RFM Grid I've developed which help to visualize the changes instead of just seeing numbers going up and numbers going down.
Being able to see how customer behavior changes over time is an important part of customer segmenting that is often neglected. By watching the changes from month-to-month, you can see behavior problems before they get too serious.
If you want to get your own RFM history snapshot, make sure to install the app before the new month.
Eric Davis
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