Tomorrow starts the last weekend before Black Friday.
There are different ways to approach it:
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Take a break and relax because the next few weeks are going to be busy.
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Work on the last minute things you need done.
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Or a mix of both.
Given how 2020 has been, any choice is a fine choice. Just make the best decision you can and don't feel guilty if others chose differently.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior. You might learn a thing or two you can use to have a better Black Friday.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.