A customer segment is a group of customers who have been grouped by some common attribute. You can assume they'll behave, respond, or act the same in regards to that attribute.
For example:
- customers born in Ohio
- customers who speak Spanish
- customers who bought last month
Eric Davis
Find your popular products with repeat customers
Some products are best for new customers while other products shine with repeat customers. Find which products your repeat customers are coming back to buy again using Repeat Customer Insights.