When it comes to customer retention, one of the most effective activities you can do is to develop your 1st to 2nd order funnel.
This is all about getting a one-time customer to buy a second time.
The vast majority of ecommerce stores struggle here, often only getting 1-in-4 customers to actually make a second purchase. Getting even just one of those three remaining customers to buy again is a huge deal.
How you develop customers is up to you. Many people find success with New Customer Welcome campaigns but you can go in other directions too. Discounts, content marketing, customer events, tailored merchandising... the options are near endless.
Just make sure to track your performance or you won't know what's working. Repeat Customer Insights and its tracking of the Repeat Purchase Rate is the ideal combination to stay on the right path.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.