When it comes to customer retention, one of the most effective activities you can do is to develop your 1st to 2nd order funnel.
This is all about getting a one-time customer to buy a second time.
The vast majority of ecommerce stores struggle here, often only getting 1-in-4 customers to actually make a second purchase. Getting even just one of those three remaining customers to buy again is a huge deal.
How you develop customers is up to you. Many people find success with New Customer Welcome campaigns but you can go in other directions too. Discounts, content marketing, customer events, tailored merchandising... the options are near endless.
Just make sure to track your performance or you won't know what's working. Repeat Customer Insights and its tracking of the Repeat Purchase Rate is the ideal combination to stay on the right path.
Eric Davis
See how the month a customer orders will change their behavior
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.