Email marketing articles

Email is a great channel for Shopify stores to use. It should be used for:

1. making sales (e.g. get subscribers to buy)
2. customer service (e.g. order details, customer support)
3. retention (e.g. education, loyalty programs).

Email marketing usually involves #1 and #3, depending on what stage a customer is at. Oftentimes each individual email message will incorporate all three.

One of the most effective at conversions

Year after year Shopify shows email marketing as one of the top converting channels for Shopify stores. It also being one of the lowest cost channels makes it extremely effective for making sales and retaining customers.

List and content, the two requirements

All you need for email marketing is a way to keep track of who wants your emails and content to send them.

There are a variety of email providers that handle the list side. From simple ones like Shopify's own Email, all the way to full marketing automation systems like Klaviyo. There's an email system for every store size and every budget.

Content though, that's the largest ongoing cost with email marketing. Since you need to send email regularly for it to work, you need to be creating content regularly. This requires ways to regularly plan, create, and publish content.

It's not that difficult, it's about the same as the work needed to run a very active social media presence.

Scalable channel

Email marketing can be a very scalable channel. You can decide to do the same thing when you're at 100 orders per month as you would do at 100,000 orders per month. Or you can decide to sprinkle in more advanced techniques as you grow.

This freedom to do it how you like gives you a lot of flexibility to experiment with new things.

Articles for further reading

The newest articles are at the top.

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• The Goldilocks approach: how often to email your Shopify customers
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• The smell of unexpected windfalls
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• Emailing about shipping deadlines are a quick and easy win during the holidays
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• Dusting off your email marketing the right way
• Today's tiny task: try to subscribe to your own email list
• How to spawn titles quickly for content and email marketing
• Using customer buying habits to influence your email marketing content strategy
• Start the month with a bang by using email marketing with your Shopify store
• Should you purge old email subscribers?
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• Today's short tip: improve the customer relationship
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• Giving your email sending a health checkup using Gmail Postmaster Tools
• The pitfall that catches many of your Shopify store customers and profits
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• How to find the optimal time to email your store's customers
• How to integrate Drip with Shopify to automate your marketing
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• Dripify - Shopify app and case study