During a busy season, any problems that turn up can get messy. The problem has to be solved but solving it while you're busy might slow things too much which creates even more problems. Usually the natural response is to solve the problem well-enough for now and then (hopefully) come...
With Black Friday / Cyber Monday weekend over, now it's time to settle in for your regular holiday period. This means a lot of regular work to incentive new and repeat customers to buy. It won't be as fun or entertaining as the last weekend where you're trying to hit...
Cyber Monday. The day when ecommerce is supposed to shine. Make sure to avoid treating your customers like robots today. As tempting as AI and automatic chatbots sound, customers can tell when they are just a transaction to you and are quick to return the treatment. Each customer is a...
Today's tiny tip is a short one: today won't make or break your holiday season. Even if everything goes wrong (or right), you still have plenty of time to change the outcome of the year. Do your best and help your team to do their best, but try to take...
Today marks Thanksgiving in the US. If you celebrate it, happy Thanksgiving to you. If you don't, happy Thursday-before-Black-Friday. Official holiday or not, today's a good day to be thankful for who you have in your life and how you can help them. That includes family, friends, employees, and customers....
While the holiday rush is about to start, you still have time to work on attracting organic sales. There's not enough time for most SEO. You might see some results next month but SEO generally is something that should be done six months ago. SEO isn't the only organic channel...
This season your Shopify store might have more new visitors on it than usual. These are people driven by wishlists and gift-giving for their friends and family. That means it's important to make your navigation easy for the newbies. They won't tolerate much friction or getting lost, they'll just go...
One thing to test out this week before Black Friday is any automation that adds new customers to your New Customer Welcome campaign. This is a pretty simple automation, complexity-wise, but it's a vital one. You want to be confidant that every new customer who orders is added to the...
This upcoming weekend is the last weekend before Black Friday. It's also the ideal time to let in your most loyal customers. Giving them a weekend and week of early access can be an easy way for you to treat them. They'll feel appreciated for early access and not have...
With the busy season coming up, now is the time to check all of your tracking systems. You want to make sure that any data you're recording is actually being recorded correctly. Web analytics Order analytics Conversion rates A/B tests Ad tracking codes (e.g. UTM campaigns) Web pixels Email pixels...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.