Something I've been thinking about for a few months has been how to measure the success of a change in your customer loyalty. Most loyalty or customer retention apps would like to take credit for any additional sales, but in reality some of those would have happened anyways. You'd need...
Customer loyalty in Consumer Packaged Goods (CPG) is more important than in other, more durable goods. Building brand loyalty with a durable product is easy because the product won't expire or be used up by next month. It'll be around for a long time before its replaced so the customer...
You should be reaching out to customers who have only placed one order to find out why they haven't ordered again. Especially when you're working on your repeat customer performance. Asking an open-ended question is the best way to get a lot of details but you can also suggest some...
Tracking your store's Average Order Value is a simple metric to keep tabs on how your orders are doing. With the latest release of Repeat Customer Insights, each individual customers' Average Order Value will now be calculated. This makes it easier to tell how large of orders a customer typically...
The new start date feature in Repeat Customer Insights can be a bit of an iceberg. Sure it sounds like just a date of when you started you business, but there's much more you can do with it. (Thanks to Dan and Matt for their ideas) Tracking a major pivot...
Let's dig into the new start date feature in Repeat Customer Insights a bit more. (Even if you don't have the app, you might want to follow along as there's some advice you can steal from about tracking different dates) Like most interesting things, your store has evolved and changed...
The longer your store is around, the more it changes. Your store this year is likely to be vastly different than how it operated five years ago, and in another five years from now. The problem is, a lot of historical metrics don't take those changes into account. They'll see...
Something you should consider every now and then is how resilient is your marketing. This is a good thought experiment to think though: What would happen if the companies who market for you, all decide they don't want to work with you any longer? This means no Google ads, Facebook...
With summer here I'm having a lot of the spring plants start to produce seed. This is also the time the birds like to pick through and eat as much of the seed as they can. This leaves me with a dilemma similar to how to handle inventory: Pick some...
While in high school before we were able to drive, a group of us would walk to a nearby 7/11 for lunch most days. It was three blocks away so it didn't take long but was far enough away from school to feel like an escape. We'd get a variety...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.