Calls to action (CTAs) are important but they don't need to be perfect.
Start with something basic and then work to improve it as you go.
The simplest one is to just describe how your product helps your customer. For example:
Repeat Customer Insights helps you better understand your customer behavior so you can better market to them.
See? Simple can be effective.
Eric Davis
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.