Calls to action (CTAs) are important but they don't need to be perfect.
Start with something basic and then work to improve it as you go.
The simplest one is to just describe how your product helps your customer. For example:
Repeat Customer Insights helps you better understand your customer behavior so you can better market to them.
See? Simple can be effective.
Eric Davis
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.