A lot of customer retention and analysis can get complex and confusing fast.
But there's one rule of thumb you can use to tell if you're doing a good job keeping customers coming back:
At least 1 of every 4 customers should be a repeat customer.
If that's not happening, you're going to want to figure out why and fix it. Otherwise you're missing out on a huge portion of revenue.
This is also called the Repeat Purchase Rate and is one of the metrics that Repeat Customer Insights tracks. It's more advanced than the 1-in-4 rule of thumb but that's what you'd expect.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.