Where you acquired a customer from can have a dramatic influence on their behavior, both in the initial purchase and all later purchases.
These acquisition channels lay down their expectations which can persist for a long time.
Anytime you begin to optimize any metric, take a look at it through the different channels (Repeat Customer Insights will compare them for you automatically). Look for higher than normal, lower, and outlier values.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.