Acquisition channels influence the customer's lifetime behavior

Where you acquired a customer from can have a dramatic influence on their behavior, both in the initial purchase and all later purchases.

These acquisition channels lay down their expectations which can persist for a long time.

Anytime you begin to optimize any metric, take a look at it through the different channels (Repeat Customer Insights will compare them for you automatically). Look for higher than normal, lower, and outlier values.

Eric Davis

Compare how your sales perform

Comparing sales channel performance is vital to understanding where to invest your resources. Repeat Customer Insights will analyze the channels that send you customers so you can directly compare.

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Topics: Customer acquisition Acquisition source