Where you acquired a customer from can have a dramatic influence on their behavior, both in the initial purchase and all later purchases.
These acquisition channels lay down their expectations which can persist for a long time.
Anytime you begin to optimize any metric, take a look at it through the different channels (Repeat Customer Insights will compare them for you automatically). Look for higher than normal, lower, and outlier values.
Eric Davis
Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.