When you're trying to grow your repeat customers you want to get as much feedback as you can. You can always choose to ignore or not follow bad ideas but the more data you have, the better.
That's why you'd want to ask customers what made them come back after they place their second order.
I wanted to ask, what caused you to come back and place this second order?
Keep it simple. Don't worry about turning them into reviews, testimonials, or have a large survey for them to fill out. Just ask them and collect their responses in a document.
Do this enough and you'll start to hear a variety of reasons that no one thought of. Pick out the good ones and find ways to improve your messaging so those get in front of all customers.
This works especially well when you combine it with numeric data analysis. Then you have actual data backing up opinions and feelings.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.