The really useful part about having Repeat Customer Insights email me the reports is that it makes it really easy to stay up on how the business is operating.
For a couple of years now I've been using the weekly Monday Morning Metrics to monitor sales last week from new and repeat customers (or in my case, new trial conversions and repeat customers). It only takes a minute to scan through the email, compare the performance to what I have in my head, and get the temperature of how things are going.
The usability of having that just show up in my inbox has been a time-saver.
With the new focus report emails, I have new metrics I can start to monitor.
No matter how fancy or flashy reports are, they are worthless if you don't look at them.
Having them show up automatically in email makes them easy to find.
That makes them easy to act on.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.