I've written about how the new Average Customer feature from Repeat Customer Insights can be used to make customer acquisition more data-driven but there are a handful of other uses for it.
- Creating customer personas, e.g. Sally is an above-average customer, Rob is average.
- Timing marketing campaigns.
- Repositioning out of your current market and comparing how your current customers compare.
- Planning how many sales/promotions to fit in a year based on customer lifetimes and latencies.
There are a couple of other analyses I'm looking at adding to this dashboard, specially around products.
If you're not a customer yet, you can try out the demo with sample data, or sign-up for the 14-day free trial.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.