The First Product Analysis in Repeat Customer Insights has been expanded to include the Average LTV and Average Order Value for both products and variants.
This shows how items in the original order will influence later customer behavior across four factors:
- Average Order Value - order size
- Repeat Purchase Rate - likelihood of coming back and buying again
- Average LTV - lifetime value of the "average" customer
- Total LTV - influence on total lifetime spending
It should make it easier to figure out which products to promote, which to keep, and which to closeout.
If you don't have Repeat Customer Insights yet, signup and select the Entrepreneur or above plan to get access to the First Product Analysis.
Eric Davis
Get started getting more from your repeat customers
If you haven't signed up for Repeat Customer Insights, it's an easy process. Just give it your Shopify store url and it'll walk you through the setup, import, and analysis process automatically. No code needed.