Behavior changes in the flock

Since about mid-February we've been talking a family walk every weekday. Shortly after we started, the kiddo found a house with a flock of adolescent chickens.

Early on they were just large fluffy chicks. Now they are looking like mini-chickens and starting to show different behaviors. They went from running up to the fence and chirping any everything, to nesting and starting a pecking order.

It's only natural that their behavior grows up.

Your customers will also naturally have their purchasing behavior change the longer they are with your store. It might shift to be transactional, a loyal fan who buys everything, or a jaded customer who is on their way out.

You won't know until you start measuring them. Otherwise you're just flying blind.

Using existing customer behavior, Repeat Customer Insights can show you patterns and optimization potential for your Shopify store. Ideally that'll lead you to better repeat customers.

Eric Davis

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Topics: Behavioral marketing Customer behavior

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