When you're trying to decide what projects or campaigns to start, it can be helpful to figure out how much potential they might have.
For example:
- Building a new design with a new Shopify theme is likely to be a minor bump in sales.
- A/B testing new advertising copy could double the ad's traffic.
- Setting up a campaign for loyal customers could get them to come back 20% more often.
When stated this way, it is probably clear which 2-3 will have the highest return. Those are always the ones to focus on.
Notice that each of those sample returns are different (sales, traffic, retention, etc). That's important. Different types of returns let you make the trade-offs based on what your store needs the most right now. More sales? More traffic? More repeat customers?
You might need to look at your different analytics systems to figure out how much potential each idea has. Or you can go with your gut if you know your numbers.
Directive: Focus on the projects with the biggest returns first.
Eric Davis
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