One easy branding opportunity that I don't see used enough is from from your coupon codes.
Some stores will use the generic ones: SAVE_10, SUMMER_SALE, 20_OFF
These are nice because they are clear, though any with a number will be pushed. Is SAVE_15, SAVE_20, or SAVE_25 valid for even better discounts?
Others will use random characters to make them look pseudo-unique or actually unique: nscxkabfzn, ikiivsqosg, or ac4e7888-df40-4382-821c-f4fc4c29bf6e. Those are required if you need something unique and can only be used one-time but they are actually a bit of a pain.
For a branding impact, use actual words that relate to or reinforce your brand. You can make them fun, serious, or poke at something. Say you sell houseplants:
FEED_ME_SEE_MORE, UNKILLABLE, EAT_THE_SUN, ONLY_PLANT_STAN_HAS_NOT_KILLED_YET play on cliches and puns.
All told, you probably only need 10-15 of these coupons per year. If you know the themes of your sales it can be very easy to brainstorm a few (those examples sound like good ones for a sale on plant food and hardy plants).
Use every chance you get to make your store stand out among the competition.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.