Today's Shopify tip is a simple one:
Every time you publish a new theme, go through a full checkout.
It sounds too simple but when it catches a checkout-blocking bug just once, you'll be happy you did it.
If you have the time or a team, ideally you'd have a checklist you'd follow to make sure all of the critical areas work.
But start with doing a full checkout.
(And if you haven't done this in awhile, do it now)
If you're not sure what's going on with your sales you can install Repeat Customer Insights to get a better look at your customer behavior over the long-term.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.