Using Cohort details to understand why how a cohort of customers is behaving

In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort.

This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see if they end up coming back outside the holiday season.

Analysis data

Every cohort's detail page includes its version of the month-by-month data reported in the main cohort reports.

It also includes a breakdown of the Acquisition Sources that make-up the cohort so you can track where these customers were coming from.

Customer details

Each cohort also includes a segment in the Customer Segmenting which can be accessed through the details page if you want to see who belongs to the cohort.

Graphs

The cohort details are graphed so you can see a month-by-month view of their trends.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

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Topics: Cohort analysis