In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort.
This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see if they end up coming back outside the holiday season.
Analysis data
Every cohort's detail page includes its version of the month-by-month data reported in the main cohort reports.
- Number of customers who ordered
- Revenue
- AOV
It also includes a breakdown of the Acquisition Sources that make-up the cohort so you can track where these customers were coming from.
Customer details
Each cohort also includes a segment in the Customer Segmenting which can be accessed through the details page if you want to see who belongs to the cohort.
Graphs
The cohort details are graphed so you can see a month-by-month view of their trends.
Learn which products lead to the customers who spend the most
You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.