Using Cohort details to understand why how a cohort of customers is behaving

In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort.

This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see if they end up coming back outside the holiday season.

Analysis data

Every cohort's detail page includes its version of the month-by-month data reported in the main cohort reports.

It also includes a breakdown of the Acquisition Sources that make-up the cohort so you can track where these customers were coming from.

Customer details

Each cohort also includes a segment in the Customer Segmenting which can be accessed through the details page if you want to see who belongs to the cohort.


The cohort details are graphed so you can see a month-by-month view of their trends.

Analyze your customer behavior

A quick and automatic way to measure your customer behavior is with Repeat Customer Insights. It'll automatically import your Shopify data and run a number of analyses to highlight different customer behavior.

Learn more

Topics: Cohort analysis

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