One of the great benefits of a cohort analysis is that you can compare how time changes customer behavior.
When cohorts are month-based, like in Repeat Customer Insights, you can compare the vertical columns to see how customers behave after e.g. 1 month, 2 months, 6 months.
That'll let you notice changes in revenue, AOV, or overall ordering behavior. When one is much higher or lower than the others, that's a good candidate for investigating deeper.
Use percentages and you can even compare busy to slow periods.
Eric Davis
Get a complete view of your customer behavior
The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.