Consistency over shiny

I don't feel like I'm that good of a marketer.

The thing I do well is that I'm consistent.

Every day I'm writing my emails and sending them out.

Every day I'm helping customers by answering their questions and trying to make my writing clearer.

Every month I'm scheduling dozens of articles to be published to my website.

None of this is complicated or complex.

But it works.

It works because the consistency reinforces itself.

I've been publishing articles all the way back to 2005.

I've been sending an email every weekday since February 2017.

There's so much more I can do and more that I'd want to do.

But it's become more important to be consistent. Especially as the hype and marketing fad cycle spins faster and faster.

"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

Bruce Lee

Your Shopify store will need this consistency. Whether it's in merchandising, marketing, customer service, or even as tactical as improving your SEO rankings.

There'll be a handful of tiny day-to-day activities that matter in the long-term.

One would be to consistently improve the relationship with your customers, especially your best customers.

If you haven't installed Repeat Customer Insights yet, it's an easy way to find out who these best customers are and how to reach them (as well as dozens of other segments).

Eric Davis