Repeat Customer Insights has included a customer grading algorithm for awhile now to help translate the complex RFM model into something easier to understand.
Since it uses five segments, it's also useful for small Shopify stores who don't need or want a complex model.
I've just released a new Customer Grading Report for the app that will summarize how your customers are graded by the algorithm.
This combined with the grading details for each customer should give any Shopify store the ability to get started segmenting customers.
If you haven't tried Repeat Customer Insights yet, it comes with a 14-day free trial so you can see how it helps before paying.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.