One way to increase customer retention in your Shopify store is to embrace personalization.
Shopify, as the platform, allows for customers to have accounts when they shop in your store. With the customer accounts you can do all sorts of things, including personalization as they shop your store.
With Shopify's new signup with Shop option, this becomes even easier for your customers as they don't have to remember their account details.
Problem is, not many Shopify themes focus on it. That means even when a customer signs in, they might not see anything different until they get to checkout where Shopify pre-fills in their details.
This can be a missed opportunity for retaining customers.
You should considering looking for personalization apps or hire a developer to add basic personalization to your theme. Great starting points are to use the customer's name in places, recommend products and collections based on what they bought in the past, etc.
It'll take effort but much less than scrambling to acquire new customers.
Repeat Customer Insights can also help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.