Cyber Monday.
The day that has been clawing at Black Friday's records and make-or-breaking ecommerce stores for decades.
It's going to be interesting to hear how the day ends for Shopify and ecommerce as a whole. Has the COVID bump been eroded? Will ecommerce be holding its growth? Will the giant stores be gobbling up even more market share?
Important questions to consider, but not today. Today is all about working the plan you've built over the past few months.
Put offers in front of potential customers (and repeat customers).
Offer incentives for them to buy.
Fulfill and ship their orders.
Rinse and repeat.
Good luck today.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.