With the busy season coming up, now is the time to check all of your tracking systems.
You want to make sure that any data you're recording is actually being recorded correctly.
- Web analytics
- Order analytics
- Conversion rates
- A/B tests
- Ad tracking codes (e.g. UTM campaigns)
- Web pixels
- Email pixels (though email open rate is flawed)
You can use a tag manager to keep it easy to track but then you have to make sure you're using it in all the right places.
Test and fix that stuff now and you'll get a better picture of how your store performs.
Directive: Regularly verify all your data tracking systems are working as expected.
Eric Davis
Go in-depth into your customer behavior to find more revenue
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.