Sometimes things are just out of your control.
Order shipment lost.
Economy crashed.
Email never sent out.
The list goes on.
Perhaps you could have prevented it but sometimes there isn't anything you can do except cope with the consequences.
There are problems, which have a solution. Even seemingly impossible solutions count.
There are situations, which have no solution. Only coping.
It can be hard work to figure out which of the two is this big hairy beast that's staring you down today. Even harder work to admit there is no solution.
Don't waste time trying to fix situations.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.