This week Spring decided to, well... spring on us.
Went went from the 40s to upper 50s with a lot of rain, to two days of 60 to 80 degrees Fahrenheit.
It's not that hot, but when you contrast it with the amount of change from the normal, it's a jump.
For me, this meant I had to dig out my summer running gear and take an extra shower both days.
Tomorrow the forecast is back to normal where it'll stay for at least the next week.
Taking a step back, the outside weather caused me to change how I was dressing for my runs. In other words, there was a shift in the environment which forced a change in my behavior.
When was the last time you thought about the environmental shifts you've caused for your customers?
A marketing campaign is a shift. A new product is a shift. Maybe even a single broadcast email is a shift.
Did those shifts cause your customer's behavior to stay the same, improve, or decline?
Think about the different actions you're taking with your store and guess how they will impact your customers. Then find a way to measure it, even if it's not perfect.
The results might surprise you.
This is a core of behavioral marketing in action and it can be a powerful driver for your store.
Want to really measure how your customers are behaving and see if they really, truly are coming back to buy again? Repeat Customer Insights can help you with that using the Latency report.
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.