Last week I was planning out what else I'd like to add to Repeat Customer Insights before the year ends.
It may only be August but I have a feature freeze and stabilization starting at Black Friday. That means I have to be "done" with new development by mid-November. So only 3 months left.
This snuck up on me this year so I decided to write it on a whiteboard I can see from my desk. That way I can shutdown the "should I add this thing?" scope creep that happens.
For ecommerce stores like yours, this is the time to be getting your planning done for the winter holiday too. Soon you'll have to be working on the actual campaigns to connect words together along with images full of pixels (while dealing with flaky vendors). I know some stores have already started too (especially ones that rely on SEO). Then we'll hear soon that some big retailers decided to start Black Friday even earlier this year.
Scheduling would be so much easier if there was infinite time.
Eric Davis
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.