Run an end-of-year promotion

With the year ending soon, I'm starting to figure out if there's any end of the year business purchases I need.

I take a look at this time every year for tax purposes but also because a lot of companies still have their winter holiday sales. They aren't Black Friday-ish but still worth picking up things I'll need next year.

It can be difficult for stores to target business customers though, especially if they are small businesses. That's why I'd recommend putting a prominent message on your homepage (e.g. hero, banner, etc).

Unless you're a pure B2B shop, avoid using too much copy mentioning B2B or wholesale. Sometimes a business might want something for their own usage (e.g. a new coffeemaker) so mentioning POs, invoicing, or bulk pricing in all of your copy might give them the wrong impression.

A simple "Business orders of any size accepted. Bulk discounts available." as a banner might be all you need.

The year will be over soon but you can get a head start analyzing how you did with Repeat Customer Insights. It'll measure how your year is doing and compare it to prior years (and your overall benchmarks).

Directive: Make it clear if you accept business orders of any size.

Eric Davis