Last week a Repeat Customer Insights customer left me this review about the Cohort report:
COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site!
The Cohort report is relatively new but I've done a poor job of writing about it so not many people are even aware of it.
If you haven't seen the Cohort report in Repeat Customer Insights yet, it really is automatic and shows several different metrics all segmented by the customer cohort. It includes order counts, revenue, and AOV for each cohort and for each month of the cohort's lifetime.
Plus the purple.
Can't forget about the purple.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.