The first rain in months showed up yesterday. That's a sign that September is drawing to an end and the holiday season is about to start.
Every year I hear more stores starting their Black Friday season early. Last year there were a few who started mid-October. Mostly for shipping and supply-chain reasons but let's be honest, those issues are going to always be going on from now on.
October also starts the period of time where I start focusing on keeping Repeat Customer Insights stable. Things like avoiding big changes, improving the advice, and making sure it continues to perform with the high number of new orders.
October is also a good time for you to be finishing up any major changes to your store. Now's when to test out your holiday promotions, designs, and workflows in a preview theme or with a test list to work out any kinks.
Eric Davis
Get a complete view of your customer behavior
The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.