Time to wrap up the final holiday preparations

The first rain in months showed up yesterday. That's a sign that September is drawing to an end and the holiday season is about to start.

Every year I hear more stores starting their Black Friday season early. Last year there were a few who started mid-October. Mostly for shipping and supply-chain reasons but let's be honest, those issues are going to always be going on from now on.

October also starts the period of time where I start focusing on keeping Repeat Customer Insights stable. Things like avoiding big changes, improving the advice, and making sure it continues to perform with the high number of new orders.

October is also a good time for you to be finishing up any major changes to your store. Now's when to test out your holiday promotions, designs, and workflows in a preview theme or with a test list to work out any kinks.

Eric Davis

Market to your customer's timing

Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.

Learn more

Topics: Holiday marketing Planning

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