Four marketing assets your Shopify store should have to perform optimally

When it comes to marketing your Shopify store, you should have at least 4 assets in place:

  1. A stable free/low-cost traffic source.
  2. An additional traffic source that is under development to become profitable or scale.
  3. Simple email list that you contact all subscribers at least once per month.
  4. A series of emails or phone calls to contact new customers.

All four are important to have. Missing one will leave a large gap in your store's performance.

You can have multiples (e.g. three stable low-cost traffic sources) and other assets (e.g. social media strategy) but save those until these core four are in place and working.

In order to keep your best customers, you need visibility into exactly what's going on with them. Repeat Customer Insights will help you track down what's going on with your customers and if you're losing them at specific times.

Eric Davis

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Learn more

Topics: Customer acquisition New customer welcome campaign Marketing

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