Evaluating your 4th of July's promotions

Happy 4th of July to you.

Being the US's Independence Day, it gets a lot of attention every year along with special holiday sales.

This year the promotions started last Friday and I've seen some extended into Wednesday. A nice long 6-day cycle that captures both the weekend and a few weekdays.

What will be interesting is evaluating how the promotions performed. In particular:

Using the cohort reports from Repeat Customer Insights will start to show that data in the diagonal almost right away, especially with the percentage view.

Eric Davis

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