Happy 4th of July to you.
Being the US's Independence Day, it gets a lot of attention every year along with special holiday sales.
This year the promotions started last Friday and I've seen some extended into Wednesday. A nice long 6-day cycle that captures both the weekend and a few weekdays.
What will be interesting is evaluating how the promotions performed. In particular:
- how many new customers bought vs repeat customers?
- is the Average Order Values higher than typical?
- which sales channels drove sales?
Using the cohort reports from Repeat Customer Insights will start to show that data in the diagonal almost right away, especially with the percentage view.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.