Happy 4th of July to you.
Being the US's Independence Day, it gets a lot of attention every year along with special holiday sales.
This year the promotions started last Friday and I've seen some extended into Wednesday. A nice long 6-day cycle that captures both the weekend and a few weekdays.
What will be interesting is evaluating how the promotions performed. In particular:
- how many new customers bought vs repeat customers?
- is the Average Order Values higher than typical?
- which sales channels drove sales?
Using the cohort reports from Repeat Customer Insights will start to show that data in the diagonal almost right away, especially with the percentage view.
Eric Davis
Learn which products lead to the customers who spend the most
You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.