Evaluating your 4th of July's promotions

Happy 4th of July to you.

Being the US's Independence Day, it gets a lot of attention every year along with special holiday sales.

This year the promotions started last Friday and I've seen some extended into Wednesday. A nice long 6-day cycle that captures both the weekend and a few weekdays.

What will be interesting is evaluating how the promotions performed. In particular:

Using the cohort reports from Repeat Customer Insights will start to show that data in the diagonal almost right away, especially with the percentage view.

Eric Davis

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

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