Sell gift cards to acquire customers and build loyalty

Behavior-wise, it's best for a customer to purchase again for their own purpose. But not all merchandise can sell that way, especially with big-ticket items like dining tables, computers, or blenders. Sometimes you'll get repeat purchases for them but it'll be rare.

Selling gift cards might be an option. If your customers love your products but don't need to buy frequently, you can offer gift cards they buy for loved ones. This acts like a stronger form of word-of-mouth advertising.

Shopify includes support for gift cards, including some advanced features (e.g. free cards as incentives, gift card discounts) though not all themes support everything yet.

Taking the time to get them setup or updating your theme to support them is a great use of time before the winter holiday season.

Eric Davis

How do your products determine customer behavior

In Repeat Customer Insights the Customer First Product analysis will measure customer behavior based on the products each customer first ordered.

Learn more

Topics: Customer loyalty Gift cards Holiday marketing

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.