Eleda shared this Tiny Tip with me:
Google your business name.
...What pops up? If you were hearing about the business for the first time, do the search results make you feel positive about the business? Can you tell what the business sells? What items pop up on the first search page? How do their listings look? What competitors show up on that first page, and how do their search listings look compared to yours?
I'd even go a few steps further too:
- Google your business name in a private window to get around Google's personalization and see what a customer might see
- Google your business on your phone to see how it changes on mobile
- Ask a friend who doesn't know your business name to look at "this website" and have them tell you what they think
- Ask someone in another location to Google you (or country if you sell international)
Years ago I hired a bunch of people to look at a website (mine) and describe the business in their own words. Some got my positioning and offer, but many were confused or didn't even know it was selling something. It was eye-opening to see how people navigate an unfamiliar website.
Getting that, often brutal, feedback can be really useful if you're willing to improve.
Directive: Google your business and make sure it's showing what you want
Eric Davis
P.S. Do you have a Tiny Tip of your own you'd like me to share (or expand on)?
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