With an unstable economic climate like we've had recently, your customers are going to shift into risk-avoidance.
That means they are looking for guarantees and sure-bets.
Most customers would rather buy from businesses they know and have already worked with. Spending the time and energy to evaluate someone new might be too much work for too little reward.
That means you should be communicating with your existing and repeat customers.
Aim for reassuring and consistency of business in your messages.
Over the next few months you might find that a lot of them will stick around and continue buying from you, even if overall sales have been reduced.
And if you're not sure which customers to contact, you can use Repeat Customer Insights to automatically segment them into easy to use groups.
It comes with a 14-day free trial so you can see how it works before paying.
Get started getting more from your repeat customers
If you haven't signed up for Repeat Customer Insights, it's an easy process. Just give it your Shopify store url and it'll walk you through the setup, import, and analysis process automatically. No code needed.