How the time period works in Repeat Customer Insights

A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases.

In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period.

The shorter periods have less time for a customer to become a repeat customer in that timeframe, which is why the Repeat Purchase Rate and Repeat Sales Percentages are lower.

Depending on your products, I usually recommend looking at only the all-time and annual values for those two metrics as the quarterly ones are too short. Some stores use them though, especially subscription-based ones.

If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.

Eric Davis

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

Learn more

Topics: Repeat purchase rate Repeat sales percentage

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