How to convert more one-time Shopify customers into repeat customers

A Repeat Customer Insights customer emailed me a great question that every shop should think about:

What do you see is the best way to increase the first repeat purchase rate?

The first repeat purchase rate is the most critical because what happens there determines if a customer will only be a one-time customer or turn into a repeat customer.

There's a lot of things you can do depending on what you already have in place.

The most impactful ones are:

You can find out your store's repeat purchase rate along with other purchasing metrics by installing Repeat Customer Insights.

Eric Davis

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

Learn more

Topics: Repeat customers New customer welcome campaign Win back campaign

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