A Repeat Customer Insights customer emailed me a great question that every shop should think about:
What do you see is the best way to increase the first repeat purchase rate?
The first repeat purchase rate is the most critical because what happens there determines if a customer will only be a one-time customer or turn into a repeat customer.
There's a lot of things you can do depending on what you already have in place.
The most impactful ones are:
- New customer welcome campaign
- Win-back campaign that triggers right around the latency shown in the 1st-2nd order (i.e. if they haven't placed the 2nd order by this time, email them)
- General keep-in-touch/awareness campaigns
- Proactive customer service e.g. contact them a few days after delivery to check in, contact them near that latency time to see how they've been
You can find out your store's repeat purchase rate along with other purchasing metrics by installing Repeat Customer Insights.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.