Your ideal customer path for repeat purchases

There's always talk about the different behaviors your customers have, but have you ever sat down to describe what their ideal behavior would be?

If you describe exactly how an ideal customer would interact with your store, it can become very easy to build a retention system around that.

Instead of just bolting on random marketing tactics, you'd have a process and a system to decide what needs to be added and where.

Today I want you to take 15 minutes and think about who your ideal customer would be and what behaviors they'd have. This isn't a formal marketing persona or anything else, you're just focusing on what the relationship should be.

Use these questions as guides and feel free to answer other questions that pop into your head:

There's a lot to think about here so don't stress too much about getting everything right the first time. Focus on building a rough idea to start with, and one that you can refine over time.

Remember, this is your ideal customer, not your typical customer.

Repeat Customer Insights icon

How do your products determine customer behavior

In Repeat Customer Insights the Customer First Product analysis will measure customer behavior based on the products each customer first ordered.

Install Repeat Customer Insights for Shopify

Topics: Repeat customers

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